But then, I read why...
“The real goal here is to avoid using words that make you sound like you’re reading, instead of talking — that shatter the image you’re speaking knowledgeably to one person. By not using ‘newsspeak,’ you enhance your reputation as a communicator.”
OK, I guess I can see what he's going for. Well, let me check out the list, first...
Oh. Ohhhh OK. I totally get it. On some, nay, a LOT of these words and phrases? I'm with the guy.
For instance... yeah, I'm totally down with never hearing "5AM in the morning" again (unless we start having 5AM at other times of the day). I don't want to hear the word "Diva" unless you're talking about opera. Maybe Aretha, too. But when I hear people talk about, say, Miley being a diva, I'm going to not believe anything I hear after that.
Some of these other ones just blow me away... "mute point"? Really? You have to tell people that this is wrong? "Hunnert" instead of "hundred"? Why did you hire someone who says hunnert in the first place?
And there are a lot of clichés in there, too. "Giving 110%." "The mother of all..." "Perfect storm." I'm totally on board with not wanting to hear those ever again.
I also have to say, there are a few that I don't understand where the hate is coming from. Flee? Seek? Yeah, I don't know. But most of the other ones, yeah. I understand. He wants his employees to sound knowledegable, and not rely on that newsspeak bullshit that we're all tired of.
But wait. I started reading the comments. People are still mad? "Who would work for this idiot?" "What a joke"? "Stay classy, Chicago?"
Seriously? These people are mad because... he has the temerity to ask that his staff sound educated? I'm getting really sick of people defending their right to be lazy and uneducated. Don't get me wrong - I have nothing wrong against the lazy and uneducated, but I think it's perfectly fair that if you choose to stay that way, then you should lose your jobs. Especially when your job is to inform and educate other people.
Let me restate: I do NOT agree with the micromanaging, the policing of co-workers; his whole way of going about this was awkward at best. But he had the right intentions. I know what he was going for. I don't want my news read to me by someone who I don't think understands the news.
Check out NPR's "Wait Wait Don't Blog Me" and their take on this...
Posted by mikey at 10:19 AM. Filed under: Breaking news •

